Text analysis

Clearly, this candy wrapper's center of focus is the “Reese”. How the text is outlined and emphasized sets it apart from the other forms. The title or name of the candy has the unique property of being outlined in another color and being in a unique font. The two standout font colors on the wrapper are brown and yellow, the title text displays both, being outlined in brown and the fill of the text is a shade of dandelion yellow. This permits it to stand out among the other texts present. The kind of typeface also utilized for the name of the candy is unique, it is a more decorative typeface in comparison to the neo-grotesque typeface seen in both secondary and tertiary text present. This tells the consumer or person viewing the candy bar that this Is Important and should be seen as the main visual when looking at the candy. The placement also helps with identifying the primary font, having “Reese” displayed in the center of the bar, perfect for someone to lay their eyes on. The combination of how the text is displayed, size, color, and the typeface used is how a primary font is distinguished on the wrapper. The main purpose of the primary text is to draw a consumer towards the product and establish the brand of said candy bar. Secondary text can appear in two solid colors, none of which are outlined in comparison to the primary text of the label, which contains a combination of both colors. While smaller in size, the secondary text is still big enough to be noticed, especially if the consumer reads the title. The next form of text their eyes would wander to would most likely be the subtext or secondary text present. The role of the secondary text is to sell the product further in this scenario. It’s not to stand as much as primary text, but reading it helps the user get a little more information about the product. In the case of this candy wrapper, the information gained is what the user should expect when eating the sweet and a tagline. A nice detail that I noticed upon further inspection of the candy wrapper is how the tagline or slogan which is written has “peanut butter in pure milk chocolate” has the word “pure” or “pur” in French written in a different color. My brain thought that the company or the designers behind the creation of this wrapper did this to emphasize that whatever is inside is good. Pure itself, is a connotation of good. This is a neat way of marketing a product to people by telling them that the product itself is good. Using a word such as pure in a scenario where the goal is to sell an edible product can register in a consumer’s mind as telling them that the product itself isn’t artificial or steers away from artificial ingredients to make the product taste or look better. There is also a mention of peanut butter twice in the secondary text. Peanut allergies are pretty uncommon, this informs the user that there are peanuts present in the product, alerting them if they are allergic to the product, saving them the extra step of reading the ingredients section to see if there are peanuts present in the product. Consumers can learn about the products contained in the secondary, how many there are, their weight, and a slogan or tagline to further sell the product by reading the secondary. Tertiary text is all clumped together, being the smallest text present on the wrapper. The purpose of this text is to get most of what people don’t read labeled. It includes information such as ingredients, and nutritional values, as well as a business card of sorts for contacting a company representative about concerns. In most cases, reading these texts is voluntary unless the consumer has a reason to do so. The tertiary text in terms of importance varies on the consumer. They have to read and search the smaller text for the information they’re looking for. Most tertiary font is located on the back of the wrapper, or further away from the primary text or focus of the wrapper. This also tells of the importance of the text in the eyes of a normal consumer based on how far away it Is from the brand name. The color of the text can either be brown or black against a white fill. Overall, tertiary text doesn’t affect the user experience unless they have a specific reason to read it. It is the smallest text present and can be viewed as plain from a design standpoint, with the intention of not standing out or detracting from the Primary text.